Origins Platform, Terra Genesis International
Developing thought leadership and platform strategy that positions smallholder farmers as critical agents of transformation in regenerative agriculture networks. Creating solidarity economies in service to life.
Small Farmers are the Heroes of Our Global Food Web
ArtEcology collaborated with Terra Genesis to launch origins.coop, a brokerage platform for regenerative goods and ecosocial data, with a comprehensive strategy that shaped campaign goals, core messaging, a content series, and social outreach. Targeting audiences such as grant-giving foundations, corporate sustainability leaders, and regenerative agriculture networks, ArtEcology developed a thought leadership content series, including the standout piece, The Peasant Food Web, which positioned smallholder farmers as critical agents of agricultural transformation and highlighted cooperative structures as viable alternatives to extractive systems.
Digital Gardens for Nature-Based Innovation
ArtEcology supported Origins’ website strategy, enhancing the site’s structure to support engagement and guide users through the platform’s unique offerings. Additionally, provided advisory support on competitive positioning, brand development, and non-dilutive fundraising strategies, equipping Origins for long-term growth. This project helped establish Origins as a forward-thinking leader in the regenerative finance field, setting the stage for impactful partnerships, ongoing engagement with high-profile stakeholders, and well positioned for preliminary fundraising rounds.
Economies in service to life
FAQs
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2024
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Thought leadership and storytelling
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Blogs, website launch
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Wanakaset Symbiosis Network, Smallholder Data Services, Terra Genesis, Ethos, VeriFi Data Corp, The Regenerative Rubber Alliance, Regen Foundation, Thaksin University